{"id":43,"date":"2017-03-15T13:28:13","date_gmt":"2017-03-15T13:28:13","guid":{"rendered":"https:\/\/linuxhostsupport.com\/blog\/?p=43"},"modified":"2018-09-20T12:59:44","modified_gmt":"2018-09-20T17:59:44","slug":"how-to-leverage-browser-caching-in-wordpress","status":"publish","type":"post","link":"https:\/\/linuxhostsupport.com\/blog\/how-to-leverage-browser-caching-in-wordpress\/","title":{"rendered":"How to Leverage Browser Caching in WordPress"},"content":{"rendered":"<div id=\"linux-111086543\" class=\"linux-before-1st-paragraph linux-entity-placement\" style=\"margin-top: 15px;margin-bottom: 15px;\"><a href=\"https:\/\/www.rosehosting.com\/managed-vps-hosting\/?mtm_campaign=blogs&#038;mtm_source=lhs&#038;mtm_medium=blog&#038;mtm_content=managed-vps&#038;mtm_cid=1339&#038;mtm_placement=inline\" aria-label=\"Untitled\"><img src=\"https:\/\/linuxhostsupport.com\/blog\/wp-content\/uploads\/2020\/12\/1340090_NVMeGoogleAds_728x90_041322.jpg\" alt=\"\"  srcset=\"https:\/\/linuxhostsupport.com\/blog\/wp-content\/uploads\/2020\/12\/1340090_NVMeGoogleAds_728x90_041322.jpg 728w, https:\/\/linuxhostsupport.com\/blog\/wp-content\/uploads\/2020\/12\/1340090_NVMeGoogleAds_728x90_041322-300x37.jpg 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div><p>Your site speed and the page load time is one of the most important components when the Google ranking algorithm is in place, and this can affect your search engine ranking. If you do a test with Google PageSpeed (or any other speed testing tool) and if you get a result that you need to use browser caching, we&#8217;ll show you how to do that in WordPress.<\/p>\n<p><!--more--><\/p>\n<h2>What is browser caching?<\/h2>\n<p>When you, as a user, visit a webpage for the first time then your browser will store a copy of the static files like images, CSS, java scripts and favicon locally on your computer. This basically means that your computer will not download those files again when you visit that website. The webpage at the end will load faster and this is called browser caching.<\/p>\n<h2>How to leverage browser caching?<\/h2>\n<p>First, you&#8217;ll need to disable the ETag header because this tutorial will teach you how to use Expires. The ETag technology is slow and full of problems.<\/p>\n<p>Add the lines below to your .htaccess file:<\/p>\n<pre>Header unset Pragma\r\nFileETag None\r\nHeader unset ETag<\/pre>\n<p>Additionally, add the lines below and you&#8217;ll start to enable Leverage Browser Caching<\/p>\n<pre>## EXPIRES CACHING ##\r\n&lt;IfModule mod_expires.c&gt;\r\nExpiresActive On\r\nExpiresByType image\/jpg \"access 1 year\"\r\nExpiresByType image\/jpeg \"access 1 year\"\r\nExpiresByType image\/gif \"access 1 year\"\r\nExpiresByType image\/png \"access 1 year\"\r\nExpiresByType text\/css \"access 1 month\"\r\nExpiresByType application\/pdf \"access 1 month\"\r\nExpiresByType text\/x-javascript \"access 1 month\"\r\nExpiresByType application\/x-shockwave-flash \"access 1 month\"\r\nExpiresByType image\/x-icon \"access 1 year\"\r\nExpiresDefault \"access 2 days\"\r\n&lt;\/IfModule&gt;\r\n## EXPIRES CACHING ##<\/pre>\n<p>This code, your main static files (images, PDFs, CSS, JS, etc.) will be cached on your visitor&#8217;s computer in order to produce faster loading of your webpage in the future.<\/p>\n<h2>Compress Components<\/h2>\n<p>If you compress things then you will always end up making them smaller and hence load faster, so implementing some form of compression on your components is a must have. This optimization step might not work if your server does not have either mod_deflate or mod_gzip installed as part of Apache.<\/p>\n<pre>&lt;FilesMatch \"\\\\.(js|css|html|htm|php|xml)$\"&gt;\r\nSetOutputFilter DEFLATE\r\n&lt;\/FilesMatch&gt;\r\n\r\n&lt;IfModule mod_gzip.c&gt;\r\nmod_gzip_on Yes\r\nmod_gzip_dechunk Yes\r\nmod_gzip_item_include file \\.(html?|txt|css|js|php|pl)$\r\nmod_gzip_item_include handler ^cgi-script$\r\nmod_gzip_item_include mime ^text\/.*\r\nmod_gzip_item_include mime ^application\/x-javascript.*\r\nmod_gzip_item_exclude mime ^image\/.*\r\nmod_gzip_item_exclude rspheader ^Content-Encoding:.*gzip.*\r\n&lt;\/IfModule&gt;<\/pre>\n<h2>Bonus tip that we want to share with you:<\/h2>\n<p>You can leverage browser caching with the <a href=\"https:\/\/linuxhostsupport.com\/blog\/install-wordpress-with-nginx-and-w3-total-cache-on-ubuntu\/\">W3 Total Cache Plugin<\/a>. If you don&#8217;t already have it installed, you can do so for free on your WordPress site.<\/p>\n<p>After you install the W3 Total Cache Plugin, simply head over to your WordPress Dashboard \u00bb Performance \u00bb General Settings and Enable \u201cBrowser cache\u201c<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-682\" src=\"https:\/\/linuxhostsupport.com\/blog\/wp-content\/uploads\/2017\/03\/browser.png\" alt=\"\" width=\"600\" height=\"238\" srcset=\"https:\/\/linuxhostsupport.com\/blog\/wp-content\/uploads\/2017\/03\/browser.png 600w, https:\/\/linuxhostsupport.com\/blog\/wp-content\/uploads\/2017\/03\/browser-300x119.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>After that, go to Performance &gt;&gt; Browser Cache. Apply the following settings.<\/p>\n<p><strong>Browser Cache \u2013 General Settings<\/strong><\/p>\n<ul>\n<li>Enable \u201cSet Last-Modified header\u201d<\/li>\n<li>Enable \u201cSet expires header\u201d<\/li>\n<li>Enable \u201cSet cache control header\u201d<\/li>\n<li>Disable \u201cSet entity tag (eTag)\u201d<\/li>\n<li>Enable \u201cSet W3 Total Cache header\u201d<\/li>\n<li>Enable \u201cHTTP (gzip) compression\u201d<\/li>\n<li>Disable \u201cPrevent caching of objects after settings change\u201d<\/li>\n<li>Disable \u201cDo not process 404 errors for static objects\u201c<\/li>\n<\/ul>\n<p><strong>Browser Cache \u2013 CSS &amp; JS<\/strong><\/p>\n<ul>\n<li>Enable \u201cSet Last-Modified header\u201d<\/li>\n<li>Enable \u201cSet expires header\u201d<\/li>\n<li>Expires header lifetime \u2013 31536000 seconds (1 year)<\/li>\n<li>Enable \u201cSet cache control header\u201d<\/li>\n<li>Cache Control Policy: cache with max-age<\/li>\n<li>Disable \u201cSet entity tag (eTag)\u201d<\/li>\n<li>Enable \u201cSet W3 Total Cache header\u201d<\/li>\n<li>Enable \u201cHTTP (gzip) compression\u201d<\/li>\n<li>Disable \u201cPrevent caching of objects after settings change \u201c<\/li>\n<li>Disable \u201cDisable cookies for static files \u201c<\/li>\n<\/ul>\n<p><strong>Browser Cache \u2013 HTML and XML<\/strong><\/p>\n<ul>\n<li>Enable \u201cSet Last-Modified header\u201d<\/li>\n<li>Enable \u201cSet expires header\u201d<\/li>\n<li>Expires header lifetime \u2013 3600 seconds (1 hour)<\/li>\n<li>Enable \u201cSet cache control header\u201d<\/li>\n<li>Cache Control Policy: cache with max-age<\/li>\n<li>Disable \u201cSet entity tag (eTag)\u201d<\/li>\n<li>Enable \u201cSet W3 Total Cache header\u201d<\/li>\n<li>Enable \u201cHTTP (gzip) compression\u201d<\/li>\n<\/ul>\n<p><strong>Browser Cache \u2013 Media and other files<\/strong><\/p>\n<ul>\n<li>Enable \u201cSet Last-Modified header\u201d<\/li>\n<li>Enable \u201cSet expires header\u201d<\/li>\n<li>Expires header lifetime \u2013 31536000 seconds (1 year)<\/li>\n<li>Enable \u201cSet cache control header\u201d<\/li>\n<li>Cache Control Policy \u2013 cache with max-age<\/li>\n<li>Disable \u201cSet the entity tag (eTag)\u201d<\/li>\n<li>Enable \u201cSet W3 Total Cache header\u201d<\/li>\n<li>Enable \u201cHTTP (gzip) compression\u201d<\/li>\n<li>Disable \u201cPrevent caching of objects after settings change\u201d<\/li>\n<li>Disable \u201cDisable cookies for static files\u201d<\/li>\n<\/ul>\n<p>That&#8217;s it all you need to do. Run the page speed test again and see the results. You will see your PageSpeed Score will be improved and your website will load much faster than before.<\/p>\n<p>Of course, you don\u2019t have to do any of this if you use one of our <a href=\"https:\/\/linuxhostsupport.com\/server-configuration-optimization.html\">Service Configuration &amp; Optimization services<\/a>, in which case you can simply ask our expert Linux admins to speed up WordPress and leverage browser caching for you. They are available 24\u00d77 and will take care of your request immediately.<\/p>\n<p><span style=\"color: #ff0000;\"><strong>PS<span style=\"color: #000000;\">.<\/span><\/strong><\/span> If you liked this post, please share it with your friends on the social networks using the buttons on the left or simply leave a reply below. Thanks.<\/p><div id=\"linux-1394226207\" class=\"linux-after-8th-paragraph linux-entity-placement\" style=\"margin-top: 15px;margin-bottom: 15px;\"><a href=\"https:\/\/www.rosehosting.com\/managed-vps-hosting\/?mtm_campaign=blogs&#038;mtm_source=lhs&#038;mtm_medium=blog&#038;mtm_content=managed-vps&#038;mtm_cid=1340&#038;mtm_placement=inline\" aria-label=\"Untitled\"><img src=\"https:\/\/linuxhostsupport.com\/blog\/wp-content\/uploads\/2020\/12\/1340095_VPSGoogleAds_728x90_042622.jpg\" alt=\"\"  srcset=\"https:\/\/linuxhostsupport.com\/blog\/wp-content\/uploads\/2020\/12\/1340095_VPSGoogleAds_728x90_042622.jpg 728w, https:\/\/linuxhostsupport.com\/blog\/wp-content\/uploads\/2020\/12\/1340095_VPSGoogleAds_728x90_042622-300x37.jpg 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Your site speed and the page load time is one of the most important components when the Google ranking algorithm is in place, and this can affect your search engine ranking. If you do a test with Google PageSpeed (or any other speed testing tool) and if you get a result that you need to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[18,79,3],"class_list":["post-43","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-cache","tag-linux-host-support","tag-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Leverage Browser Caching in WordPress | LinuxHostSupport<\/title>\n<meta name=\"description\" content=\"Your site speed and the page load time is one of the most important components when the Google ranking algorithm is in place, and this can affect your\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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